Affirm Underwear is a brand extension for an underwear line by Levi Strauss & Co. The line includes gender affirming underwear with extra support systems commonly worn by people in the gender queer community. Gaffs, binders, and packers are offered in the same styles and price points as underwear that normally would not include these gender affirming features.
The variety in cuts and styles eliminates the pain points that a limited selection of gender affirming underwear brings. Under a trusted parent brand, Leviβs Affirm is able to offer a comfortable and reliable solution to the one size fits all module, in which only one style per article of underwear with extra support systems is offered.
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π¨ Design: Kt Cohen & Mary Celeste
βοΈβββββββCWs: Katie Cohen & Nichole Hickman
π· Photography : Natalia Tamariz